What you can do with Antidote

Intelligence: find the next useful question.

Intelligence gathers trends, customer search questions, competitor findings and relevant public discussions for your next brief. You get ideas with evidence to inspect before deciding what to write. The morning view brings available findings together, while your team chooses which questions fit your business and which discussions are worth joining.

Find questions worth answering

Trend scans show what people are discussing. Category research adds a wider view of your market, while keyword tools explore search terms and available volume estimates. A popular topic still needs a connection to your services and experience. Use the findings to choose a question your business can answer well.

Understand the competitor check

Competitor scans, keyword gaps and local profile checks can show areas to investigate. Read which business, query, place and date each finding covers. These checks do not watch every competitor page or ranking change. Use the evidence to decide whether there is a useful gap for your content to address.

Put findings to work

The morning brief gathers available trends, news, reviews, opportunities and selected conversations. Its report email has recipients agreed with the team; the audience trend newsletter has a separate list. Reddit and X listening are defaults, with LinkedIn optional. Read suggested conversation replies in context, then copy and post them yourself.

Common questions

Does this include keyword volume?

Keyword research can include available search volume estimates. Read those alongside the relevance to your business.

Are all networks searched for every client?

No. Reddit and X are defaults, and LinkedIn listening is optional. A search may find no suitable discussions.

Is the newsletter the morning brief?

No. The internal morning report and audience trend newsletter are separate jobs with separate recipients.

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